Choose a Business Name that is Protected and Brand-Appropriate

Protected and Brand-Appropriate

How to choose a business name that is catchy, memorable, protected, and brand-appropriate? Read this article and find out!


Throughout the lifecycle of your business company, one thing will remain constant – your business name. What we are trying to say is that getting the right business name is very important. This name will represent you and the products or services you are selling on the web. Once your name is out there, there is no going back. So, you have one chance only to do this properly.

In order to help you, we’ve come up with some great tips you can follow to choose a perfect name for your business:

  • Choose a business name that reflects your future plans – A lot of startups and small businesses run their companies under their personal name. If you want to present a more corporate image, you need to choose a name that can scale with you now and in the future. You need to do some research and determine how your potential business name will look, sound, pronounce, what emotions it will provoke, and how it differentiates you from the competition.
  • Choose a name that is web-ready – There are a few aspects to choosing a name that will work on the web: you need to search for an appropriate domain name, you need to determine whether or not your potential business name is social media-ready, and make sure not to overlook your email naming policy. Believe me, there is nothing worse than a hard-to-spell and complicated business email.
  • Make sure to take care of all legalities – Once you have picked a business name, you should register it with the proper regulatory bodies. Also, you need to protect the name against trademark infringement. For example, if you are running your company under a trade name, then you are legally required to register the name with your local government. Also, you need to obtain a DBA permit or Doing Business As permit from your local government. You need to be fully informed on how to register your business name in your country or state.


Choosing the perfect name for your business is a demanding process, but when done right it can bring you great end results. So, don’t rash, take your time, analyze the possibilities, find your own inspiration and come up with a unique and brand-appropriate business name.


Here some of the most popular articles that you can check: Create a Business Name: Tools to Use to Find a Suitable Domain for Your Brand